30,000 Lucozade Sport Ooho seaweed capsules will be distributed at the Virgin Money London Marathon in a trial run by Lucozade Ribena Suntory and London Marathon Events.
This will be the largest Ooho trial run by Lucozade Ribena Suntory at a mass-participation sporting event since the Lucozade Sport brand owner began using the material to limit plastic on course last year.
Additionally, following a successful trial last year, three of the Lucozade Sport stations on the course of the Virgin Money London Marathon will feature compostable cups. The use of these cups – which will be collected and then composted at a plant in Bedford – will reduce the number of Lucozade Sport bottles across these water stations by 85%.
Lucozade Ribena Suntory has also announced that all Lucozade Sport bottles distributed on course at races and sport events will be made from 100% recycled plastic (rPET).
Michelle Norman, Director of External Affairs and Sustainability – “We are proud to say that all 380ml Lucozade Sport bottles distributed on course at mass-participation sporting events from now on will be made from 100% recycled plastic.”
Runners in this month’s Virgin Money London Marathon will be the first to drink Lucozade Sport from fully recycled plastic bottles.
The use of rPET to make these 380ml bottles, which are manufactured specifically for sampling at events, will prevent approximately 7.8 tonnes of new plastic being produced every year.
Lucozade Ribena Suntory and London Marathon Events will also be operating a closed-loop recycling initiative that will see all plastic bottles on the course in Tower Hamlets, Greenwich, Southwark and Canary Wharf collected, before Lucozade Ribena Suntory then recycles this plastic back into bottles.
Speaking about the environmental initiatives, Michelle Norman, Director of External Affairs and Sustainability at Lucozade Ribena Suntory, comments “We are proud to say that all 380ml Lucozade Sport bottles distributed on course at mass-participation sporting events from now on will be made from 100% recycled plastic.
“We’re also delighted to be working closely with the London Marathon Events team to introduce Ooho edible-seaweed capsules and roll out a fully closed-loop recycling process for the Virgin Money London Marathon. These ambitious initiatives mean we can continue to address the global issue of plastic waste and continue to minimise our impact on the environment.”
Lucozade Ribena Suntory has pledged to make 100% of its packaging reusable, recyclable or compostable by 2025.