Right Guard has launched the UK’s first ever gym made from recycled aerosols. The community gym, which has been donated to Queen Elizabeth Olympic Park, officially opened to the public.
A sustainability initiative in partnership with recycling company, TerraCycle and The Great Outdoor Gym Company, enabled Right Guard to create the gym. TerraCycle and Right Guard set up 50 public drop-off points in communities across the country to collect old deodorant and antiperspirant cans. The Great Outdoor Gym Company then repurposed the aluminum to create premium gym equipment for public use at the iconic London venue.
Over 2,500 deodorant cans were used to construct the gym in Queen Elizabeth Olympic Park which fitness fanatics can make the most of during the day or night thanks to equipment fitted with electricity generating capabilities.
Fixtures such as the spinning bike or cross trainer can light up the central rig meaning that exercise enthusiasts of any ability can compete against one another to produce the most power and illuminate their surroundings.
“The opening of this gym is the kind of initiative which gets the public excited about recycling and sustainability. The campaign has boosted awareness of recycling used antiperspirant and deodorant aerosols which are used pre and post exercise and could otherwise have ended up in landfill or being incinerated.”
The gym even has mobile phone ports to recharge batteries so that motivational playlists can be used to keep blood and pace pumping. Need an extra ten percent of battery power? Give an extra ten percent of people power.
The gym officially launched and was used as a key location for the filming of the Right Guard Challenge on the upcoming series of A League of Their Own. Freddie Flintoff and Jamie Redknapp completed strengthening and cardio exercises to get in top condition for an ambitious endeavor that will be revealed when the series returns to Sky1 in the autumn.
Mark Crane, General Manager of Henkel Beauty Care UK and Ireland said, “Right Guard is always working to improve its sustainability program. The initiative to create the Right Guard AEROCYCLE gym has enabled us to construct an environmentally friendly space from recycled aerosols and also to contribute a long term, valuable resource to the local community around Queen Elizabeth Olympic Park”
Chris Baker, General Manager of TerraCycle Europe added: “The opening of this gym is the kind of initiative which gets the public excited about recycling and sustainability. The campaign has boosted awareness of recycling used antiperspirant and deodorant aerosols which are used pre and post exercise and could otherwise have ended up in landfill or being incinerated. Now by repurposing this recycled material the Right Guard AEROCYCLE Gym will provide a lasting legacy for the users of the Queen Elizabeth Olympic Park”
Georgie Delaney, Managing Director of The Great Outdoor Gym Company (TGO), said: “In close collaboration with Right Guard and TerraCycle, TGO has created a completely unique design in terms of the Right Guard AEROCYCLE Gym, to inspire users of all abilities to get active.
“We are delighted to have provided the Queen Elizabeth Olympic Park, with a best in class space for all generations to get active together. This partnership with Right Guard and TerraCycle really is a perfect fit with TGO’s mission, to drive up activity and increase wellbeing in sustainable ways.”
The gym is open to the public and can be found in the heart of the south of the Park within sight of some of the iconic venues of London 2012.