The Kent Resource Partnership (KRP) has won funding of £70,694 from WRAP’s “Increasing Communications through Local Authorities” fund, and a further £40,000 from private sector organisations, it announced today (19 January).
The WRAP money will be used to support important communications to over 300,000 households in six council areas – Dartford, Gravesham, Sevenoaks, Swale, Thanet and Tonbridge and Malling. Using its additional private sector funding, the KRP will ensure the same important communications can go to householders in the other six areas – Ashford, Canterbury, Dover, Maidstone, Shepway and Tunbridge Wells.
The bulk of the funding will be used to encourage householders to recycle more plastics and metal packaging. Social media, vehicle liveries, display materials, website banners and other channels will be used to get messages across based on WRAP’s newly refreshed “Recycle Now” branding.
Cllr Rory Love, KRP Chairman – “This is possible only because of the KRP’s track record of solid project delivery and our achievement of results. This investment of over £110,000 in communicating with Kent householders will help make a positive impact on the environment”
The main channel will be delivery of leaflets on plastics recycling in January 2016 and MetalMatters in February/March 2016.
The MetalMatters industry partnership is committing £30,000 towards a second “Metal Matters” campaign, which will run across the whole of Kent in February/March 2016. This is the first area in the UK to receive a second wave of communications activity following a campaign with the KRP in 2012.
Rick Hindley, Alupro chief executive officer said: “We are looking forward to assessing the impact of running a second MetalMatters campaign across an area, and are using this opportunity to refresh some of the Metal Matters campaign materials. We are confident our work in Kent will be as 2 successful as the 2012 programme where an increase in metals recycling of 9% for the whole of the county was recorded and campaign costs were recovered within five months.”
Marks and Spencer plc is also committing £10k towards the production and delivery of the leaflets on plastics recycling. Every leaflet will have the M&S logo and a message encouraging residents to use councils’ recycling services.
Kevin Vyse, M&S Primary Foods Packaging Technologist said: “Marks and Spencer plc is delighted to continue our productive relationship with the KRP with this funding commitment. Working together we can communicate effectively with Kent residents to highlight the opportunities to recycle plastics.”
Welcoming all three funding commitments, Cllr Rory Love, KRP Chairman said: “The Kent Resource Partnership values highly our relationship with WRAP, and we are delighted to be supported financially by Marks and Spencer plc and Alupro.
“This is possible only because of the KRP’s track record of solid project delivery and our achievement of results. This investment of over £110,000 in communicating with Kent householders will help make a positive impact on the environment”.