Dell To Use Packaging Made With 25% Recycled Ocean Plastic

Technology giant, Dell, has announced the technology industry’s “first” packaging trays with 25% recycled ocean plastic content.

The pilot will see plastics collected from waterways and beaches for use in the new packaging tray for its Dell XPS 13 2-in-1.

It will keep over 7 tonnes of plastic from entering the ocean in 2017, it says.

Dell will transition its XPS 13 2-in-1 to ocean plastics packaging beginning April 30 this year.

The company also will include educational information on its packaging to raise global awareness and action on ocean ecosystem health solutions, an area of shared interest between Dell, its Social Good Advocate, Adrian Grenier and the Lonely Whale Foundation.

“This new packaging initiative demonstrates that there are real global business applications for ocean plastics that deliver positive results for our business and planet. We look forward to working across industries for broader impact.”

To help prevent the packaging does not end up back in the oceans, Dell will stamp each tray with the No. 2 recycling symbol, designating it as HDPE (which is commonly recyclable in many locations).

Dell’s Packaging team designs and sources its product packaging to be more than 93 percent recyclable by weight so that it can be reused as part of the circular economy.

The ocean plastics supply chain process is made of multiple stages: Dell’s partners intercept ocean plastics at the source in waterways, shorelines and beaches before it reaches the ocean. It then processes and refines the used plastics, mixes the ocean plastic (25 percent) with other recycled HDPE plastics (the remaining 75 percent) from sources like bottles and food storage containers. Finally, it molds the resulting recycled plastic flake into new packaging trays and ship the trays for final packaging and customer delivery.

Dell’s pilot follows a successful feasibility study launched March 2016 in Haiti. Since 2008, Dell has included post-consumer recycled plastics in its desktops, and as of January 2017, reached its 2020 goal of using 50m pounds of recycled materials in its products.

Dell has published a white paper on sourcing strategies and plans to convene a cross-industry working group that will address ocean plastics on a global scale.

Kevin Brown, Chief Supply Chain Officer: “I have been in supply chain and operations for twenty years, and this is the first time my 10-year-old daughter has gotten excited about what I do,” said Kevin Brown, Chief Supply Chain Officer, Dell.

“This new packaging initiative demonstrates that there are real global business applications for ocean plastics that deliver positive results for our business and planet. We look forward to working across industries for broader impact.”

Adrian Grenier, Social Good Advocate of Dell: “I am so proud to see the goal of my partnership with Dell fully realised in this program. Not only are we keeping plastics from entering our ocean, but we are also educating consumers and leading by example through developing new and innovative business systems. The health of our ocean affects the health of our families and our communities, this is one example of our collective ability to protect it.”


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